Media Strategy and Optimization, incl. non-standard projects

  • Advertising weight
  • Effective Frequency & Reach
  • Tight targeting/minimize waste
  • Creative media placement

Media Buying

  • Media performance analysis
  • Media mix
  • Strong negotiation with Media

Digital (also see www.digitalconnection.bg)

  • Planning & Buying
  • Google AdWords
  • Social Media
  • Research

Media Planning and Booking

Media Control and Co-ordination

Monitoring and campaign post-analysis

  • Constant monitoring – immediate adjustment
  • Annual performance analysis
  • Market (Post) analysis

Monitoring and Analysis of competitors’ activities

Media Landscape on regular basis, reader-viewer-listener psychographics

Public Relations activities